Job Description
Lead Digital Marketing Strategist - Columbia, SC (Hybrid)
The Lead Digital Marketing Strategist drives the development and execution of integrated digital marketing strategies that align with business objectives and deliver measurable outcomes. This role serves as a strategic partner to stakeholders, leading multi-channel initiatives, optimizing performance through data-driven insights, and mentoring team members to foster a culture of continuous improvement.
What You'll Do:
- Develop and execute integrated digital marketing strategies aligned with business goals.
- Lead planning for high-priority campaigns, including audience segmentation, KPIs, and budget allocation.
- Ensure digital initiatives align with brand objectives and customer experience standards.
- Oversee end-to-end execution of digital campaigns, ensuring timely delivery and quality.
- Optimize campaign performance through data-driven testing and act ionable insights.
- Translate analytics into recommendations for channel mix and messaging improvements.
- Serve as a strategic advisor to stakeholders, influencing decisions with evidence-based recommendations.
- Mentor and guide team members on best practices in strategy, execution, and analytics.
- Contributes to the development of standards and playbooks for consistency and scalability.
- Participate in continuous learning to stay current on industry trends and best practices.
What You'll Need:
- Bachelor's degree in marketing, communications, business, or related field; advanced degree preferred.
- Minimum 7 years of progressive experience in digital marketing with proven success in multi-channel strategy and execution.
- Preferred certifications: Google Analytics (GA4), Google Ads, Meta Blueprint, and HubSpot.
- Expert ise in SEO/SELead Digital Marketing Strategist - Columbia, SC (Hybrid)
The Lead Digital Marketing Strategist drives the development and execution of integrated digital marketing strategies that align with business objectives and deliver measurable outcomes. This role serves as a strategic partner to stakeholders, leading multi-channel initiatives, optimizing performance through data-driven insights, and mentoring team members to foster a culture of continuous improvement.
What You'll Do:
- Develop and execute integrated digital marketing strategies aligned with business goals.
- Lead planning for high-priority campaigns, including audience segmentation, KPIs, and budget allocation.
- Ensure digital initiatives align with brand objectives and customer experience standards.
- Oversee end-to-end execution of digital campaigns, ensuring timely delivery and quality.
- Optimize campaign performance through data-driven testing and act ionable insights.
- Translate analytics into recommendations for channel mix and messaging improvements.
- Serve as a strategic advisor to stakeholders, influencing decisions with evidence-based recommendations.
- Mentor and guide team members on best practices in strategy, execution, and analytics.
- Contributes to the development of standards and playbooks for consistency and scalability.
- Participate in continuous learning to stay current on industry trends and best practices.
What You'll Need:
- Bachelor's degree in marketing, communications, business, or related field; advanced degree preferred.
- Minimum 7 years of progressive experience in digital marketing with proven success in multi-channel strategy and execution.
- Preferred certifications: Google Analytics (GA4), Google Ads, Meta Blueprint, and HubSpot.
- Expert ise in SEO/SEM, paid media, email marketing, and marketing automation.
- Strong project management and analytical skills with the ability to interpret data for decision-making.
- Excellent communication skills for engaging executive-level stakeholders.
- Familiarity with CRM and marketing automation platforms (e.g., HubSpot, Salesforce).
M, paid media, email marketing, and marketing automation.
- Strong project management and analytical skills with the ability to interpret data for decision-making.
- Excellent communication skills for engaging executive-level stakeholders.
- Familiarity with CRM and marketing automation platforms (e.g., HubSpot, Salesforce).
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