Search Engine Marketing Specialist Job at Roka, Austin, TX

NVBvWWRQcS9zdEJBRFFPWjJDdUp2bmhD
  • Roka
  • Austin, TX

Job Description

Search Engine Marketing Specialist

Welcome to ROKA, an independent performance eyewear brand born in Austin, Texas. We've redefined what everyday eyewear can be by infusing cutting-edge sport performance technology into prescription glasses and sunglasses built for real life. Whether you're training, running, cycling, or tackling your daily grind, if you move, we've built eyewear that moves with you.

We are seeking a Search Engine Marketing (SEM) Specialist to manage, optimize, and scale our paid search and performance marketing campaigns. In this role, you'll drive high-intent traffic, improve ROAs, support product launches, and help accelerate growth across ROKA's product line. You will work closely with our marketing, ecommerce, and creative teams to build, test, and refine strategies that fuel performance and revenue.

Responsibilities:

  • Own day-to-day management of SEM campaigns across Google Ads, Bing, and other paid search platforms - including campaign structure, bid management, budget allocation, ad trafficking and performance optimization
  • Monitor performance daily and adjust bids, budgets, placements, and audiences to drive efficiency
  • Analyze and report on campaign performance, identifying key trends and areas for improvement
  • Conduct keyword research and competitor analysis tailored to ROKA's product portfolio
  • Support SEO initiatives and ensure paid and organic search strategies work together effectively
  • Implement structured testing frameworks (keywords, landing pages, bidding strategies)
  • Identify new opportunities to improve campaign performance without sacrificing efficiency
  • Support product launches and promotions through tailored SEM strategies and track performance

Must Haves:

  • 3-5 years of hands-on SEM experience at Direct to Consumer or E-commerce company
  • Strong proficiency with Google Ads, Microsoft Ads, GA4, and Google Merchant Center
  • Experience optimizing Shopping campaigns and product feeds in a Direct to Consumer environment
  • Strong analytical skills with the ability to interpret data and drive recommendations
  • Experience with audience segmentation and customer data platforms a plus
  • Experience with ChatGPT ads or other emerging AI chat advertising platforms a plus
  • Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities
  • Self-starter with the ability to work independently

ROKA is located in Austin, TX, USA. The Company is on a hybrid work schedule. Candidates must be prepared to work on-site as often as needed per the Department's business needs. Remote candidates will not be considered for this position.

Benefits Include:

  • Competitive compensation
  • Employee and industry discounts
  • Fun and casual but high-performance atmosphere
  • Onsite corporate gym
  • Health, dental, vision insurance, FSA plan, & employer paid life insurance
  • Vacation and sick leave
  • 401(k) with match
  • Gym membership stipend
  • Paid maternity (16 weeks) and paternity (8 weeks) leave
Roka

Job Tags

Casual work, Remote work,

Similar Jobs

TEKsystems

Title Examiner Job at TEKsystems

 ...Job Description Job Description Description Analyze abstracts of title, legal documents, and public records to assess and verify the status of title for commercial properties. Prepare thorough and accurate title commitments in alignment with company policies... 

Robert Half

Medical Billing Specialist Job at Robert Half

 ...Description Job Description We are looking for a skilled Medical Billing Specialist to join our team in Burr Ridge, Illinois. In this...  ...to contract/temporary professionals, include medical, vision, dental, and life and disability insurance. Hired contract/temporary... 

General Motors

Motorsports Performance Engineer - IndyCar Job at General Motors

 ...successful candidate is expected to report to Concord, NC three times per week, at minimum.**The Role** This position is part of the GM Motorsports Performance Engineering team, with a primary focus on supporting the IndyCar program. Our mission is to maximize on-track... 

Planet Fitness

Fitness Trainer Job at Planet Fitness

 ...Planet Fitness is Opening in Pullman! Job Summary The Fitness Trainer will be responsible for running the Planet Fitness group fitness program (****@*****.***). This includes assisting new members in the achievement of their fitness goals by designing a simple workout... 

Troon Golf

Beverage Cart Attendant Job at Troon Golf

Lakewood National Golf Club is excited to announce the exceptional career opportunity of Beverage Cart Attendant. Qualified candidates will thrive in a hospitality environment and be highly focused on providing superior service.Key Responsibilities:Maintain a professional...